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Beason Contributes for P&G’s “Touchdowns for Kids”

Jon Beason’s touchdown in Sunday’s Pro Bowl not only contributed to the final score, but it also helped local residents in the Charlotte area. As a result of Beason’s TD, Procter & Gamble will deliver a total of $5,000 to the local United Way chapter in the Charlotte area on behalf of P&G’s “Touchdowns for Kids” initiative.

As part of a season-long commitment to youth health and wellness, Procter & Gamble is celebrating its NFL sponsorship by bringing families together and donating nearly $300,000 towards improving the lives of thousands of kids this season in its support of NFL PLAY 60, which fights against childhood obesity by encouraging kids to play for 60 minutes a day.

During the 2011 Pro Bowl game on January 30, P&G will donate $5,000 to the United Way for every touchdown scored during the game as part of its “Touchdowns for Kids” initiative. The money will go to the local United Way chapter of the player’s hometown team, where it will help youth health and wellness programming across the nation.


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